Search @GIPHY: Keeping up with the Zeitgeist

February 12, 2019 by GIPHY

February 12, 2019 GIPHY HQ – New York, NY

While on the outside GIPHY search may seem like a standard search problem, being on the top of the zeitgeist is an increasingly viral world is a constant challenge. GIPHY has devised ways to make sure their users are getting the Most relevant search via models that allow them to exploit known performant content while experimenting with potentially successful content. This model ensures relevant content is surfaced to the end user while still trying to explore the space to ensure that new and exciting content has a chance to propagate up towards the top of the page.

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