GIFS: Why do They Look Like That?

August 30, 2017 by Bjorn Roche

Here at GIPHY we work with GIFs every day. Sometimes, however, it pays to stop and ask “What exactly is a GIF?”. Since the format is over thirty years old, it has some real limitations, so it is worth asking: “What are they? What does it do well? And what can’t it do?

The GIF format has a distinctive look, one that we at GIPHY are familiar with. Watch this talk to learn more about GIFs and why they look the way they do…